Privacy policy

Privacy Policy

This Privacy Policy outlines how Top Dog Bikes (topdogbikes.com), a trading name of VPInman Ltd (Company Registration No: 15967921), collects, uses, and shares your Personal Information when you visit or make a purchase on our website.

Contact Information

If you have any questions after reviewing this policy, need further details about our privacy practices, or wish to file a complaint, please contact us:

Collection of Personal Information

When you visit our website, we collect certain information about your device, your interactions with the site, and the information necessary to process your orders. We may also collect additional information if you contact us for customer support. Below is an outline of the Personal Information we collect, along with the reasons for collection:

Device Information

  • Purpose of Collection: We collect device information to ensure our website loads correctly for you and to analyze site usage to improve user experience and optimize the website.
  • Source of Collection: This information is collected automatically through cookies, log files, web beacons, tags, or pixels when you access our website.
  • Disclosure for Business Purposes: We share this data with our service providers such as Shopify, Facebook, and Google.
  • Personal Information Collected: This includes your web browser version, IP address, time zone, cookie information, pages or products you view, search terms, and how you interact with the site.

Order Information

  • Purpose of Collection: We collect order information to fulfill our contractual obligations with you. This includes processing payments, arranging shipping, providing order confirmations and invoices, communicating with you, and ensuring that your order is not at risk for fraud. Additionally, we may provide you with information or advertising about our products or services based on your preferences.
  • Source of Collection: This information is collected directly from you during your purchase.
  • Disclosure for Business Purposes: This data is shared with our processors such as Shopify and PayPal.
  • Personal Information Collected: This includes your name, billing address, shipping address, payment details (e.g., credit card numbers, PayPal information), email address, and phone number.

Customer Support Information

  • Purpose of Collection: To provide support for any issues you may have with your order or to assist with any other inquiries.
  • Source of Collection: This data is collected directly from you when you contact customer support.
  • Disclosure for Business Purposes: No sharing of customer support information occurs for business purposes.

Sharing of Personal Information

We share your Personal Information with various service providers to help us provide our services and fulfill our obligations to you, as described above. For example:

  • Shopify powers our online store. You can review how Shopify handles your Personal Information in their privacy policy: Shopify Privacy Policy.
  • We may need to share your Personal Information to comply with applicable laws, regulations, legal requests such as subpoenas, or to protect our rights.
  • Google and Facebook are used for advertising and marketing purposes, where they interpret marketing data and may use your personal information for targeted ads.

Behavioural Advertising

We use your Personal Information to deliver targeted advertisements or marketing communications that we believe may be of interest to you. For instance:

  • Google Analytics: We use Google Analytics to understand how customers interact with our site. You can read more about how Google uses your data here: Google Privacy Policy. You can also opt-out of Google Analytics by visiting: Google Analytics Opt-Out.
  • Facebook Advertising: We use Facebook to understand how our customers use the website and engage in targeted advertising. You can opt out of Facebook targeted ads by visiting: Facebook Ads Settings.

For additional information on how online behavioral advertising works, you can refer to the Network Advertising Initiative educational page: NAI Educational Page.

You can opt out of personalized ads from these services by visiting the following:

Additionally, you may opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal: DAA Opt-Out Portal.

Use of Personal Information

We use your Personal Information for the following purposes:

  • To provide and deliver products and services you request.
  • To process payments and shipping.
  • To send updates about our products, services, and promotional offers.

Lawful Basis for Processing (GDPR)

If you are a resident of the European Economic Area (EEA), we process your Personal Information based on the following lawful grounds:

  • Your consent.
  • The performance of a contract between you and us.
  • Compliance with legal obligations.
  • Protection of vital interests.
  • Performance of tasks carried out in the public interest.
  • Our legitimate interests, provided these do not override your rights and freedoms.

Retention of Personal Information

When you place an order through the website, we retain your Personal Information for record-keeping purposes unless you request us to delete it. For more information on your right to erasure, please refer to the Your Rights section below.

Automated Decision-Making

If you are a resident of the EEA, you have the right to object to automated decision-making (including profiling) that has a legal or significant effect on you.

Our processor Shopify uses limited automated decision-making to detect and prevent fraudulent activity. This may include temporarily blacklisting IP addresses associated with failed transactions or credit cards linked to such addresses.

Your Rights (GDPR)

If you are a resident of the EEA, you have the following rights regarding your Personal Information:

  • Right of access: You may request to access the Personal Information we hold about you.
  • Right to rectification: You can request corrections to any inaccurate or incomplete information.
  • Right to erasure: You have the right to request the deletion of your Personal Information.
  • Right to portability: You can request a transfer of your data to another service provider.
  • Right to object: You can object to the processing of your data.

If you wish to exercise these rights, please contact us using the contact details below.

Note: Your Personal Information may be processed in countries outside of the EEA, including Canada and the United States. For more information on how data transfers comply with GDPR, please refer to Shopify's GDPR White Paper: Shopify GDPR.

Cookies

A cookie is a small piece of data stored on your device when you visit our site. We use several types of cookies, including functional, performance, advertising, and social media cookies. These cookies help enhance your browsing experience by remembering your preferences (such as login details or region selection), and track website usage to improve functionality.

We use the following cookies to optimize your experience on our site and deliver our services effectively:

Cookies Used by Top Dog Bikes

We use various cookies on our website to enhance your shopping experience, manage user preferences, facilitate checkout processes, and analyze site usage. Below is a breakdown of the cookies we use:

Essential Cookies

These cookies are crucial for enabling basic website functionalities such as login, navigation, and shopping cart management:

  • _ab: Used for admin access. (Duration: 2 years)
  • _secure_session_id: Used for navigation through the storefront. (Duration: 24 hours)
  • _shopify_country: Used in connection with checkout. (Duration: Session)
  • _shopify_m: Manages customer privacy settings. (Duration: 1 year)
  • _shopify_tm: Manages customer privacy settings. (Duration: 30 minutes)
  • _shopify_tw: Manages customer privacy settings. (Duration: 2 weeks)
  • _storefront_u: Facilitates updating customer account information. (Duration: 1 minute)
  • _tracking_consent: Stores tracking preferences. (Duration: 1 year)
  • c: Used in connection with checkout. (Duration: 1 year)
  • cart: Used in connection with the shopping cart. (Duration: 2 weeks)
  • cart_currency: Used in connection with the shopping cart. (Duration: 2 weeks)
  • cart_sig: Used in connection with checkout. (Duration: 2 weeks)
  • cart_ts: Used in connection with checkout. (Duration: 2 weeks)
  • cart_ver: Used in connection with the shopping cart. (Duration: 2 weeks)
  • checkout: Used in connection with checkout. (Duration: 4 weeks)
  • checkout_token: Used in connection with checkout. (Duration: 1 year)
  • dynamic_checkout_shown_on_cart: Used in connection with checkout. (Duration: 30 minutes)
  • hide_shopify_pay_for_checkout: Used in connection with checkout. (Duration: Session)
  • keep_alive: Used for buyer localization. (Duration: 2 weeks)
  • master_device_id: Used for merchant login. (Duration: 2 years)
  • previous_step: Used in connection with checkout. (Duration: 1 year)
  • remember_me: Used in connection with checkout. (Duration: 1 year)
  • secure_customer_sig: Used for customer login. (Duration: 20 years)
  • shopify_pay: Used in connection with checkout. (Duration: 1 year)
  • shopify_pay_redirect: Used in connection with checkout. (Duration: 30 minutes, 3 weeks, or 1 year depending on value)
  • storefront_digest: Used in connection with customer login. (Duration: 2 years)
  • tracked_start_checkout: Used in connection with checkout. (Duration: 1 year)
  • checkout_one_experiment: Used in connection with checkout. (Duration: Session)

Reporting and Analytics Cookies

These cookies help us understand and analyze how customers interact with our website, enabling us to improve site functionality, marketing, and overall user experience:

  • _landing_page: Tracks landing pages. (Duration: 2 weeks)
  • _orig_referrer: Tracks landing pages. (Duration: 2 weeks)
  • _s: Shopify analytics. (Duration: 30 minutes)
  • _shopify_d: Shopify analytics. (Duration: Session)
  • _shopify_s: Shopify analytics. (Duration: 30 minutes)
  • _shopify_sa_p: Shopify analytics related to marketing and referrals. (Duration: 30 minutes)
  • _shopify_sa_t: Shopify analytics related to marketing and referrals. (Duration: 30 minutes)
  • _shopify_y: Shopify analytics. (Duration: 1 year)
  • _y: Shopify analytics. (Duration: 1 year)
  • _shopify_evids: Shopify analytics. (Duration: Session)
  • _shopify_ga: Shopify and Google Analytics. (Duration: Session)

How We Use These Cookies

  • Functionality: Essential cookies are used to make the site functional, including managing your shopping cart and login status.
  • Customer Experience: We utilize cookies to remember your preferences, language, or region selection to improve your experience.
  • Analytics & Marketing: Reporting and analytics cookies allow us to analyze user behavior, track conversion metrics, and deliver targeted advertisements based on your preferences and interactions with our site.

Managing Cookies

You can manage and control cookie preferences through your browser settings. For more information on how to adjust cookie settings, please refer to the help section of your browser.

Cookie Duration and Management

The duration for which cookies remain on your computer or mobile device depends on whether they are classified as “session” or “persistent” cookies. Session cookies are temporary and are deleted once you stop browsing, while persistent cookies remain until they either expire or are manually deleted. The majority of the cookies we use are persistent, and they typically expire within a timeframe of 30 minutes to two years from when they are placed on your device.

You have the ability to manage and control cookies in various ways. However, please be aware that removing or blocking cookies may negatively affect your browsing experience, and certain parts of our website may become inaccessible or function improperly.

Most browsers automatically accept cookies, but you have the option to adjust this by modifying your browser settings, usually found in the "Tools" or "Preferences" menu. For further guidance on how to modify cookie settings, block, manage, or filter cookies, you can consult your browser's help section or visit websites such as www.allaboutcookies.org.

It is important to note that blocking cookies may not fully prevent the sharing of information with third-party entities, including our advertising partners. If you wish to exercise your rights or opt-out of specific uses of your data by these third parties, please refer to the “Behavioral Advertising” section for further instructions.

Do Not Track (DNT)

Please note that due to the lack of a standard industry-wide understanding of how to respond to "Do Not Track" (DNT) signals, we do not modify our data collection and usage practices if we detect such a signal from your browser.

Updates to Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Loan Payments

If you decide to make a purchase through a loan, we will share your personal information with lenders we have a relationship with, but only with your explicit consent. Should you proceed with a loan application, we will transmit your details to the appropriate lender to facilitate your access to their loan product(s). We encourage you to review the privacy notice of the relevant lender to understand how they handle your personal data.

Contact Information

If you need to contact Top Dog Bikes for more information, please feel free to email us at info@topdogbikes.com.

Top Dog Bikes

Registered Office (not a retail location)
The Keep, C/O Your Ecommerce Accountant. Creech Castle,
Taunton, Somerset, TA1 2DX, United Kingdom


Phone: 01823 778 189
Email: info@topdogbikes.com

Operated by VPInman Ltd, registered in the UK.
Company Registration Number: 15967921

For any questions, feel free to reach out to us. Top Dog Bikes guarantees a response to all inquiries or special requests within 24 hours.
Phone and Live Chat Support:
Available Monday to Sunday: 8 AM - 8 PM (UK time).