Privacy Policy

Last updated:16th December, 2024

This Privacy Policy describes how TOP DOG BIKES (the "Site"or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from topdogbikes.com (the "Site")

PLEASE READ THROUGH THIS CAREFULLY

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

COLLECTING PERSONAL INFORMATION

Privacy Policy

This Privacy Policy explains how Top Dog Bikes (topdogbikes.com), a trading name of VPInman Ltd (Company Reg No: 15967921), collects, uses, and shares your Personal Information when you visit or make a purchase from the Site.

Contact Us

If you have questions, require more details about our privacy practices, or wish to make a complaint after reviewing this policy, you can reach us via email at info@topdogbikes.com or by mail at:

Top Dog Bikes (trading name of VPInman Ltd)
C/O Your Ecommerce Accountant
The Keep, Creech Castle,
Taunton, Somerset, TA1 2DX,
United Kingdom
Company Reg No: 15967921

Collection of Personal Information

When you visit the Site, we collect information about your device, interactions with the Site, and data needed to process your purchases. We may also collect additional information if you contact us for customer support. "Personal Information" refers to any information that identifies an individual. See the details below on the types of Personal Information we collect and the reasons for collecting it.

1. Device Information

  • Purpose of Collection: To ensure the Site loads accurately and to perform analytics on Site usage to optimize the experience.

  • Source of Collection: Automatically collected through cookies, log files, web beacons, tags, or pixels when you access the Site.

  • Disclosure for Business Purpose: Shared with our service providers, including Shopify, Facebook, and Google.

  • Personal Information Collected: Web browser version, IP address, time zone, cookie details, pages viewed, search terms, and interactions with the Site.

2. Order Information

  • Purpose of Collection: To provide products and services, process payments, arrange shipping, send order confirmations, communicate with you, screen for fraud, and provide information on products or services according to your preferences.

  • Source of Collection: Collected directly from you.

  • Disclosure for Business Purpose: Shared with our service providers, including Shopify and PayPal.

  • Personal Information Collected: Name, billing and shipping address, payment details (including credit card and PayPal information), email, and phone number.

3. Customer Support Information

  • Purpose of Collection: To provide customer support.

  • Source of Collection: Collected directly from you.

  • Disclosure for Business Purpose: Not shared with third parties.

  • Personal Information Collected: Name, billing and shipping address, payment details, email, and phone number.

Sharing of Personal Information

We share your Personal Information with third-party service providers to support our services and fulfill our contracts with you. Examples include:

  • Shopify: Powers our online store. Read their Privacy Policy here: Shopify Privacy Policy.

  • Compliance with Laws: We may disclose your information to comply with applicable laws, respond to legal requests, or protect our rights.

  • Advertising Partners: We use Google and Facebook to support marketing and advertising. These companies may use your Personal Information for analytics and targeted advertising.

Behavioral Advertising

We use your Personal Information to deliver targeted ads and marketing communications that may interest you. Examples include:

  • Google Analytics: Helps us understand how customers use the Site. Learn more about how Google uses your information here and opt out here.

  • Ad Partner Sharing: We share details about your Site usage, purchases, and interactions with advertising partners like Facebook and Google. This information may be shared through cookies or similar technologies.

For more information on how targeted advertising works, visit the Network Advertising Initiative’s (NAI) educational page.

Opting Out of Targeted Advertising

Use of Personal Information

We use your Personal Information to provide and improve our services, which includes processing payments, shipping orders, and informing you about new products and services.

Lawful Basis for Processing

If you are a resident of the European Economic Area (EEA), we process your Personal Information under the following lawful bases:

  • Your consent

  • To fulfill our contract with you

  • Compliance with legal obligations

  • To protect vital interests

  • To perform tasks in the public interest

  • For our legitimate business interests (when they do not override your rights and freedoms)

Retention of Personal Information

When you place an order, we retain your Personal Information for our records unless you request its deletion. For more details, refer to the "Your Rights" section below.

Your Rights (GDPR)

If you are a resident of the EEA, you have the right to access, update, correct, or delete the Personal Information we have about you. To exercise these rights, contact us using the details provided in the "Contact Us" section.

Automated Decision-Making

We use limited automated decision-making to prevent fraud. Examples include:

  • Blacklisting IP addresses with multiple failed transactions (for a short period)

  • Blacklisting credit cards linked to blacklisted IP addresses (for a short period)

Cookies

Cookies are small files downloaded to your device when you visit our Site. Cookies enhance your browsing experience by remembering actions and preferences. We use cookies for functionality, analytics, advertising, and social media purposes.

Cookie Types

  1. Necessary Cookies: Essential for the operation of the Site.

  2. Analytics Cookies: Used to collect information on Site usage and performance.

  3. Advertising Cookies: Used for targeted advertising and marketing.

Managing Cookies You can control and manage cookies in your browser settings. Note that blocking cookies may impact your user experience on our Site. Learn more about managing cookies at www.allaboutcookies.org.

Do Not Track We do not respond to "Do Not Track" signals due to the lack of an industry standard for this request.

Changes to the Privacy Policy

This Privacy Policy may be updated periodically to reflect operational, legal, or regulatory changes. We recommend reviewing this policy regularly.

Loan Payments

If you purchase items using a loan, we may share your information with our lending partners, but only with your consent. If you apply for a loan, your information will be shared with the lender as part of the application process. Refer to the lender’s privacy policy for details on how they process your information.

Contact Us

For questions about this Privacy Policy, you can contact us via email at info@topdogbikes.com or by mail at:

Top Dog Bikes (trading name of VPInman Ltd)
C/O Your Ecommerce Accountant
The Keep, Creech Castle
Taunton, Somerset, TA1 2DX,
United Kingdom
Company Reg No: 15967921